Mens Underwear Market Is Estimated to Witness High Growth Owing to Rising Consumer Demand
Mens Underwear Market Is Estimated to Witness High Growth Owing to Rising Consumer Demand
Blog Article
The Mens Underwear Market encompasses a broad range of undergarments—from briefs, boxers, and trunks to performance-enhancing seamless and moisture-wicking fabrics. These products offer comfort, support, and style, leveraging innovations in textile technology such as breathable microfibers, antimicrobial treatments, and stretchable blends. As consumers prioritize hygiene, fit, and functionality, manufacturers are introducing eco-friendly materials and seamless designs that reduce chafing and improve airflow.
The Mens Underwear Market Growth emphasis on active lifestyles and athleisure has driven demand for performance underwear that accommodates workouts and all-day wear. Retailers and online platforms are expanding assortments to include plus-size and speciality collections, tapping into underserved segments and broadening market scope.
With rising disposable incomes in North America and Asia Pacific and a growing awareness of body positivity, the industry size continues to expand. Robust market research and market insights underscore a shift toward premiumization, where consumers are willing to pay a premium for branded, high-quality undergarments.
The global men's underwear market size is expected to reach USD 61.61 Bn by 2032, from USD 41.25 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 5.9% during the forecast period.
Key Takeaways
Key players operating in the Mens Underwear Market are Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.
These market companies hold significant market share across various segments—from value to luxury—and continue to invest in R&D and digital channels to strengthen their position. Strategic alliances, brand licensing, and direct-to-consumer models help these companies adapt to evolving market dynamics and consumer preferences.
The market offers several key opportunities for growth. Expansion of e-commerce has opened new sales channels, enabling personalized fittings and subscription services that boost repeat purchases. Sustainable and organic fabrics represent emerging segments, as eco-conscious consumers seek responsibly sourced products.
Market Drivers
A primary driver of the Mens Underwear Market is the rising disposable income and changing consumer lifestyles, which fuel demand for fashionable and functional undergarments. As consumers allocate more budget toward personal grooming and comfort, they seek innovative products backed by credible brands.
The shift toward health and fitness has amplified the need for performance underwear designed with moisture-management and anti-odor properties, catering to both casual and athletic wearers. Furthermore, the proliferation of online shopping and digital marketing has made product discovery easier, allowing small and mid-market players to compete alongside established market players.
Advances in supply-chain management and just-in-time manufacturing help companies respond swiftly to market trends, reducing stock-outs and overproduction. With stronger consumer awareness of product quality and brand authenticity, companies are investing in certifications and transparent sourcing—the combination of these factors underpins sustained market growth and solidifies the market forecast for healthy expansion through 2032.
PEST Analysis
Political: The men’s underwear market is influenced by import and export regulations, trade agreements, and labor laws that govern manufacturing hubs around the world. Tariffs on textiles, national labeling requirements, and health and safety standards shape where companies locate production facilities and how they allocate sourcing decisions across regions.
Economic: Fluctuating disposable income levels in developed markets and evolving spending patterns in emerging economies affect purchasing behavior for underwear. Currency exchange volatility, inflationary pressures on raw materials like cotton or synthetics, and shifts in consumer confidence all impact cost structures and pricing strategies.
Social: Consumer preferences are shifting toward comfort, wellness, and self-expression through intimate apparel, catalyzed by athleisure culture and body positivity movements. Demographic trends such as the rise of urban millennials and increased awareness of eco-friendly textiles are driving demand for organic cotton, moisture-wicking fabrics, and inclusive sizing options.
Technological: Innovations in fabric engineering and manufacturing technologies, including seamless knitting, 3D printing, and smart textiles with moisture- or temperature-regulating properties, are creating differentiation opportunities.
Geographical Concentration of Value
The men’s underwear market derives a significant portion of its revenue from North America and Europe, where mature retail infrastructures and established e-commerce channels support high-value transactions.
In North America, strong brand loyalty and expansive distribution networks across department stores, specialty chains, and online platforms have cemented its leading market share. Europe follows closely, with Western European nations benefiting from well-developed supply chains, stringent quality standards, and a penchant for designer labels that bolster average selling prices.
Within these regions, premium and performance segments account for a disproportionate share of market revenue, reflecting consumer willingness to pay more for innovative fabrics, ergonomic designs, and sustainable credentials.
Asia-Pacific is another critical hub for value concentration, propelled by rapid urbanization and a growing middle class in countries such as Japan, South Korea, and Australia. Market research indicates that increasing health and fitness awareness is driving demand for technical underwear featuring moisture management and odor control.
Across all regions, ongoing digital transformation and omnichannel integration are creating new market opportunities, enabling players to reach underserved segments and cultivate brand loyalty through targeted promotions.
Fastest Growing Region
Asia-Pacific is exhibiting the most rapid growth in the men’s underwear market, fueled by a confluence of demographic, economic, and cultural factors. In countries like China and India, rising disposable incomes and expanding youth populations are translating into heightened consumer spending on apparel, including intimate wear.
Local manufacturers and global brands alike are investing heavily in retail expansion, with flagship stores and e-commerce partnerships cropping up across major metropolitan areas. Moreover, urban millennials in Southeast Asia are embracing athleisure and wellness trends, driving demand for performance-oriented underwear made from breathable, stretchable fabrics.
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Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.
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